When walking through a shopping mall, advertisements can be seen everywhere and in every store, including advertisements with females wearing just their undergarments, or short skirts, or even advertisements for makeup or lotion; these are all examples of the male gaze in society. The male gaze is an epidemic as to how women are seen or expected to look and act based on the views heterosexual men, who enact their unwanted or degrading observations upon women. The male gaze can be found pretty much anywhere.  It is something we seem to not be able to get away from.  It can be found in anything involving media. It affects everyone in society, especially women, and it often affects women negatively with their own physical expectations, sexual expectations and self-esteem.